40%
Worldwide gold jewels produced with LEGOR alloys
10%
Worldwide jewels and fashion accessory items treated with LEGOR plating solutions
50
Worldwide dealers
180+
Group employees
10.000
Customers
In the spring of 1979 an energetic 40 years old secondary school teacher decided to help a friend in need: he assisted him in the artisan production of master alloys for the gold jewellery industry as well as providing support for sales and analysis of market requirements. This pioneering business idea coincided with a time of unprecedented growth in the Vicenza gold district, but it’s the will to help that put this successful story in motion, delineated by genuine values and authentic principles.
Gianni Poliero, who was a teacher at that time, is now Honorary President of Legor Group, a multinational company based in Vicenza specializing in metallurgy and chemistry mainly for the goldsmith and fashion sectors.
Initially, Gianni’s wife, Teresa, and then their seven children were carried along by Gianni’s entrepreneurial flair. All they played a significant role in the running of the company, but it was his second son Massimo who had a real passion for research and technology. Since 1992, after studying metallurgy and gaining years of technical experience in the goldware production, Massimo became head of the family firm, creating the important and advanced Research and Development laboratory and introducing a managerial approach with an international outlook.
We continue to evolve
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The first brand, Leg.Or: the simple abbreviation of “Leghe Orafe” (gold alloys), the initial core business declared by the payoff “Alloys and Metals for Goldsmiths and Silversmiths”. The brand was strengthened over the years by the image of a flow of molten metal from the crucible, highlighting the focus of the company business also at visual level.
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The communication trends of the 80s lead to restyling of the brand which becomes one single word, no longer an abbreviation but a real name: “Legor”. The core business is graphically stylized with an L containing a sphere, which represents a “drop”, the selling form of the core products. The payoff is far-reaching: “The value of innovation” with the use of English indicating the era of internationalization. The company increases in size and the products offered are also diversified, the first specialties are developed and the first branches are opened.
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The need to communicate its multinational and multidisciplinary approach defines an additional development; bringing up-front the themes of communicating the technology and the dimensional enlargement of the company, but without abandoning the origins dear to its customers. Legor Group “Your jewelry technology provider” became the phrase that represents us in the world. The color remains blue, to tell technological strength, tradition and family values. The sphere in the graphic part clearly remains, made more simple and dynamic, a symbol of perpetual improvement.
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In 2017, an in-depth thinking on the ever-evolving identity of the Group brought us to simplification. Without disrupting what had been consolidated during the last 10 years, the existing logo keeps only the most recognizable part and simply becomes “LEGOR”, as our Clients use to call us. The word “Group” is implicit, as it’s now internationally consolidated, and the payoff “Your Jewelry Technology Provider” is eliminated in the light of a broadening of the core business and reference sectors. Today this clear graphic sign identifies the products, the expertise and philosophy of the LEGOR Group all over the world.
