Legor awaits you at VicenzaOro – T.Gold 2023 with lots of news: from brand identity to products
The new year is almost upon us and, as usual, VicenzaOro – T.Gold is back, from 20 to 24 January.
Legor certainly could not miss this event of international standing, which brings together the entire goldsmith and jewelry sector and the producers of technologies and solutions at its service.
There will be a lot of news: from the new corporate image that will be felt throughout the stand to the responsibility path undertaken by Legor, up to the new products and the Legor 3D Metal Hub.
Legor has embarked on a path to bring a breath of fresh air to its brand identity, thanks to an image revision work supported by Carmi and Ubertis, an agency specialized in the creation and management of brand strategy and design. The visual system of the new brand identity is based on two main elements: the line and the use of overlapping images, for a clean, modern and fashion oriented design. In this new concept, the line represents the union between the two souls of Legor - chemistry and metallurgy - and accompanies the passage of the subjects represented in the two levels of images, from the raw material to the finished object.
As regards the Responsibility path, this year Legor adds a piece: to expand its value proposition it adds, to the use of 100% precious metals from recycled sources, the procurement of some non-precious metals from 100% from recycled sources through UNI EN ISO 14021:2021 certification issued by third parties.
Regarding the products, let’s leave room for ready-to-use 950‰ Platinum alloys in drops for brilliant white jewels and, ready-to-use Silver, Brass and Bronze alloys from recycled sources, Polaris, the new family of 925 silver alloys, FLASHGOLD-EVO, the new nickel-free flash gold process with cyanide-free binding metals, and Rhodiens, the new Rhodium and Platinum-based process for an unparalleled brilliance.
Finally, focus also on the Legor 3D Metal Hub: an innovative center aimed at experimenting and producing precious and non-precious components through the revolutionary Binder Jet 3D Metal Printing technology.
Legor awaits you at VicenzaOro T.Gold, Hall 9, Booth 160.